About

Through creative initiatives, I guide a cross-functional innovative team in the conception, design, and execution of visual materials from start to finish. Lead the marketing and digital efforts omnipresent channels to achieve the centers’ goals and elevate brand awareness. This includes coordinating, overseeing, and implementing all aspects of marketing and communications plans, including advertising, public relations, and special event planning. Establishing a working relationship with the field teams; corporate teams; contractors, vendors and agencies/freelancers; media; community leaders; and tenants. Implement strategic, overall marketing program marketing plans and supervising multiple marketing personal.  

Plan and effectively execute an integrated advertising program to enhance tenant sales and generate positive results for the overall success of the centers. Plan ad implement targeted client initiatives with traditional and multi-channel digital platforms, social media, and email marketing. 

Optimize processes, recommend strategic and tactical changes to maximize campaign performance. Plan and implement special events, including tenant coordination, entertainment, vendors, decorations, and value-added opportunities. Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, tenant success, and community engagement. Creative and innovative, and detail-oriented.